Bulk Barn | Reusable Container Program

Launched the Reusable Container Program for Bulk Barn. Developed a competitive advantage by leveraging Corporate Social Responsibility (CSR) and emphasizing the inherent sustainability in package-free shopping. Encouraged customers to be more conscious of waste by bringing their containers from home or purchasing new branded containers and canvas storage bags, which launched alongside the campaign. Included marketing elements worn by staff such as buttons and t-shirts, content to promote on social media channels and in-store signage.