Bulk Barn | Make Lots of Merry

Art directed an omnichannel marketing campaign for Bulk Barn. Launched a series of social media ads leading up to Christmas coinciding with weekly direct marketing flyers sent door to door, which included “Pin-Worthy Projects” to inspire the family to bake over the holidays and engage with the campaign. Oversaw every detail, from initial storyboarding to photoshoots and final layout designs. Utilized a multi-channel approach to create a cohesive interactive campaign, such as adding the Pinterest Save button to the website, planning daily social media content, designing Bulk Barn shopping lists for recipes, creating in-store recipe notepads, producing branded mason jars to sell in-store and giving away free gift tags to encourage DIY gifting of favourite holiday baking mixes in a jar.