Urban Planet | Lust Perfume

Launched a signature perfume line for Urban Planet. Worked with a perfumery to interpret the brand through scent, developing unique fragrances which were emitted throughout stores. This form of olfactory branding helped form a unique bond with customers on a new sensory level. Developed all aspects of the perfume line from bottles and packaging to photography shoots for in-store marketing and point-of-purchase displays which allowed the customer to experience the scents themselves.